FRONT :: STATEMENT

A question to the cheeky Swedish design group

A vase is blown away, a table resembles a sketch, a chainsaw chair seems to arrive directly from the Flintstones family; mirrors that seem to lead to an imaginary adjoining room, and lightened up carpets that look like magic, while flighty rats work for new wallpaper patterns. Freud said that dreams are the achievement of a desire. FRONT’s works give the impression of being dreams made by children.

DROME: Can your projects be also defined as childishly visionary? Do the little girls in you take an active part in your creations, or is everything mostly professional and serious?
FRONT: In our work we look at the tools used by designers in their creative work. The sketch, the computer modelling tools and the possibility to add elements that everyone recognizes. People’s memories are relevant in design, it is part of our collective history. Design is important and it’s interesting to add a bit of playfulness, to open people’s minds.

Valeria Corti

www.designfront.org

Published on DROME 18 – the CHILDHOOD issue