He was born in Taranto, zodiac sign of Gemini ascendant Capricorn. He has conducted irregular studies along the Salento and Italic peninsula, until arriving in Bologna, where he opened a psychological consultation kiosk. After several years of success, he has been through in the eighties dealing with contemporary art, as his ahead of his time plans to open a vegan piadineria failed. His seminal text, Come curare il cancro con l’arte (i.e. How to cure cancer with art), was a best-seller.
He is currently director of a museum and a dispenser of happiness.

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