IN THE VAN #06 ::
VERONICA TRONELLI

On the dresser, The Neverending Story. In the air, an atmosphere of another era, a surreal world. We are in Veronica’s room and it’s like being in a dollhouse. Or on the set of a shot by Tim Walker, it is not surprising that Veronica loves him. Fashion and costume designers, young and talented, Veronica dreams of becoming a successful stylist. Soon she will leave for Australia where she wants to carve her niche in the world, or at least a part of the world that, hopefully, can really appreciate what she does with passion.

 
DROME: Which is your fashion’s vision?
VERONICA TRONELLI: Fashion for me is something that must necessarily be beautiful or at least tend to the harmonic. And so your personality can be conveyed, in art as in fashion, turning the poetic vision of the creator in a dress / accessory / jewelery, firmly maintaining your own individuality, which is sacred to me.

D: What do you think about today’s fashion system and how would you like to see changes in the future?
VT: I think that today’s fashion system is the opposite of what I’ve said so far! Or at least in part… Today, the fashion industry is something from which I shrink, it tries to englobe you, like a morbid lover eviscerates you and when he no longer needs you, lets you down.
But then there are many small realities that seek to enhance the individuality, the personal integrity of each. But I am a nostalgic person, so I miss the past and I doubt that in the future there is a gap in the market for small businesses who deserve it.

D: Which do you think is the most influential and innovative fashion’s hub? And why?
VT: In recent decades the most classic fashion capitals were strongly endorsed. Especially Europe, but also Japan, tend to assemble and incorporate, by offering similar products. For example, even now there is no great difference between Paris and London. So I think, rather than capital, today we should talk about people who make fashion, small factories that can reinvent themselves and from which the official fashion draws inspiration.

D: Which is the common thread in you creative work?
VT: The common thread in my creations is the creative process itself, the emptying of my mind that has always characterized the implementation phase. When I’m creating something, I’m not thinking about what I’m doing, is an introspective journey, a sort of self-analysis in which I jot down everything that comes in and so hats with stuffed pheasant and pink lace helmets come to life.

 
D: What feeds your creative imaginary and how do you materialize the external propulsion in order to realize your dress and/or accessory?
VT: I’m strongly influenced by the close relationship I have with photography. In my creations many elements recurred, often inspired by the sacred and the esoteric, just because I have dealt with these same issues in photographic projects, in which I’m stylist and costume designer,  and that arise from the collaboration with my partner Gianmaria De Luca. The deep bond with the past, looking for memories and ancient jewelry, is another very stimulating component for my creative process.
For the rest, living on bread and Paolo Roversi and Tim Walker, Recuenco and Witkin.

D: Let’s talk about extra-fashion influences; if you have to compare your personal style, your fashion to a song, which would be? And a movie? A book? A dish?
VT:The song that I feel closest to me is The Garden by Einstuerzende Neubauten. I associate it to a period of my life, in London, where I was completely alone. I was accompanied by that song on this trip of five days, which I thought would last forever! The movie is Gone with the Wind, the first of which I have a memory. As a child I watched it every day and I still continue to identify with Scarlett who does not know what she wants or, anyway, she understands always too late… Howl’s Moving Castle by Diana Wynne Jones is instead the book. I identify very much in the character of Sophie, a girl who works in her father’s hat factory. She gets a spell by a wicked witch who is not satisfied with the hats that the young woman proposes to her. The dish would surely be a pheasant roast in wheat sauce.

text by Giulia Fasanella
photos by Francesca Zarroli for DROME magazine
30.05.2012

www.thefreshmeat.it

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The model invited by Veronica for IN THE VAN # 06 is Fiore Manni. Lolita’s look and an unbridled passion for Japan, the twenty-two Fiore is studying fashion at the IED in Rome, she dreams of creating men’s fashion clothing and for now she is leading Camilla Store, a program broadcast on Sky in which she blends creativity, tailoring and DIY.

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Making of IN THE VAN #06 | video by Jacopo Pergameno – music by SaveYourSoul

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Discover the next stops of the tour!

www.dromemagazine.com/in-the-van